Graphic Work
Levi Strauss
&Co.
During my time in retail management at my local Levi’s store, I worked on many internal projects.
All of which had one overarching goal: Boosting team engagement.
A great
big
poster
Boosting the team’s knowledge without them even knowing it? Crazy. The engaging graphics keep it fun to look at, but the magic is in the messaging.
Everything you need to know to sell a pair of Levi’s jeans with confidence, all in one place!
Holiday
Name Tags
So we had this T-Shirt in store with little jumping Batwings… what better graphic to inspire the 2023 holiday name tags?!
This little lanyard slip was a fun one to design, and the joy on the team’s faces when we passed them out is something I will never forget!
Educational Content
Because there’s no better way to get your point across than using engaging graphics!
Adding on is
Awesome
Coaching a team comes to a whole new level when you give them what they want! (TikToks, duh)
Paired with weekly challenges that encouraged the team to use the tactics provided in their weekly lesson, our team was able to hone their sales skills!
Ink Skincare
Project Description
”Ink Skincare” is a Skincare brand targeted towards those with tattoos, selling everything from tattoo aftercare to tinted face cream.
Through the deep, bold, neutralized colours, and rounded blocky typefaces, Ink Skincare is aiming to stand in their beliefs that all skin is beautiful, while maintaining their fun and playful voice.
The brand is designed to reflect the person that everyone wants at a party. It’s loud, bold, and charismatic, but the sweetest thing you’ll seeall week at the same time.
Keeping packaging designs and marketing assets simple was found to be a perfect reflection of the image they were looking to put out. The products are all natural, made with minimal ingredients. The reflection of this through design will go to subtly promote that fact.
*Note: “Ink Skincare” may exist somewhere in the world, but I did not do their branding (unfortunately.) For all intents and purposes, this is imaginary.
live freely.
live happy.
save more.
European Innovation
Academy Startup
Year /024
This year, I had the honour of attending the European Innovation Academy in Porto, Portugal. My international team developed, validated, and branded this startup in only three weeks, and pitched to investors on the last day.
So without further ado,
Coop-On aims to help the 65% of American families that spend over 75% of their annual income on basic necessities.
Learn more about EIA here!
“It’s a great brand, but could you trademark it?”
Kaleigh Morrison, Trademark Lawyer at Nixon Peabody LLC
What a fantastic question. Our brand, formerly known as “Coup-on” was missing something, and Kaleigh knew it! She suggested that we tweak the spelling to be more phonetic, and my gears started turning immediately.
Chickens! What a perfect mascot.
This teeny tiny change got us nominated for the Ed Quinones Spark Award.
An I.P scholarship administered by Nixon Peabody LLC. What an honour! My perspective on branding has been completely transformed through this experience.
My current passion project:
Digital Dopamine
A podcast in the works, centered around inspiring design centered conversation, with designers who truly love what they do.
Year/024
Project
”Digital Dopamine is for the dreamers and the doers”
I believe that the root of creativity is human connection, and having design centered conversations with those who share this passion and love for their work is always such an inspiration! Sharing the joys and insight from these conversations has alwasy been something in the back of my mind, but we’re gearing up to hit the ground running.
Through the journey of branding myself for this project, I got the chance to play around with a rough idea of associating a feeling with a design. Starting with tone of voice and moving a down the list to narrowing down the emotions I wanted these designs to spark.
